We Start With the Problem, Not the Platform
Before deciding how something should be built, we need to understand what it actually needs to accomplish.
- the business goal
- who will use the solution
- the current process or problem
- required features and workflows
- integrations or data involved
- content or website requirements
- technical and project constraints
- what is essential for the first release
- what can reasonably wait until later
Internal tool: understand the spreadsheet or manual workflow it needs to replace.
Automation: map what happens now and identify repetitive steps worth removing.
Website: clarify audience, content, conversion goal, performance, and search visibility.
MVP: separate validation-critical features from features that can come later.
A clear scope helps prevent unnecessary complexity and keeps the build focused on the outcome that matters most.